Seth Godin is one of those authors I never get tired of hearing from. His insights on business and marketing are legendary. This book is a classic and a must-read for every entrepreneur, freelancer and frankly, anyone who wants to learn about being better by being remarkable.
I first read this book in 2007 when I was considering leaving my cushy corporate job for something more fulfilling. I did leave that year (not because of anything Seth Godin said) and the ideas in this book have stuck with me ever since. I go back to it often, to remind myself why I do what I do and when I'm doubting if what I'm doing is purple cow enough.
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the…(READ MORE)