Book Cover: Rework

I love this book. I've had it for years and I keep going back to it. Jason Fried and David Heinemeier Hansson are known for their company 37 Signals and creating Basecamp, among other products.

This is much better than a business book. It's not even really a "business book" at all, it's more of a reminder that we do what we do for reasons other than money. For me, it's an inspiration to cut out the fluff and just solve people's problems.

It's not necessary to read in order from beginning-to-end, though please don't skip the intro. Skip around as you please. There are so many great nuggets in Rework that you can't help but find one if you open at random. I always love this one: "Enough with Entrepreneurs. Let's retire the term 'entrepreneur.' It's old and outdated."

The graphics for each chapter are really easy on the eyes, too.

Excerpt:

Rework shows you a better, faster, easier way to succeed in business. 

Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf. (READ MORE)

A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience

Book Cover: Master Content Marketing

If writing isn't your first love, but you still need to create content, Pamela Wilson has created the perfect guide. It's geared toward marketing, but a lot of the principles could be applied to any kind of writing.

It's full of practical how-to advice, but it's not dull. Pamela's style is easy to read and I actually enjoyed going through the book, unlike similar guides where I felt like I was back in school. The owl illustrations that lead you through the book are cute as all get out, and in full transparency, well, I made them.

I first read an early manuscript when I worked on the illustrations, and the final draft is even better. This is a book I keep on hand when I'm figuring stuff out on my sites (like this one). Anytime I feel like I kind of lost my way with my content, I go back to Master Content Marketing.

I have the Kindle version, which looks great on my iPhone 6. It also comes in paperback.

Excerpt:

Content marketing is how marketing happens today. You know you want to use it, but you're unsure about where to start. You may not feel confident about your writing abilities, either.

Master Content Marketing is a step-by-step guide through the content marketing process. Pamela Wilson's 30 years of marketing experience infuse the guidance in the book.

 

Book Cover: Purple Cow

Seth Godin is one of those authors I never get tired of hearing from. His insights on business and marketing are legendary. This book is a classic and a must-read for every entrepreneur, freelancer and frankly, anyone who wants to learn about being better by being remarkable.

I first read this book in 2007 when I was considering leaving my cushy corporate job for something more fulfilling. I did leave that year (not because of anything Seth Godin said) and the ideas in this book have stuck with me ever since. I go back to it often, to remind myself why I do what I do and when I'm doubting if what I'm doing is purple cow enough.

Excerpt:

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the…(READ MORE)